Digital marketing is an intrinsic part of your business. Nowadays, the internet has made it far easier to spread the message around the globe. Gone are the days when marketing was limited to distributing leaflets to people passing by who hardly would pay attention to them, which more often than not resulted in a massive pile of papers in garbage cans.
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While the chances for the success of traditional marketing were bleak, digital marketing has made it rapid to reach out to your target audience. Traditional marketing methods like outbound cold callings and leaflets distribution were never considered a practical approach because it hit even those who are not interested in your product or service.
With digital marketing tools, you can get an idea of:
- Where your target audience is
- What they want
- How much of them are showing interest in your business
Here are the best digital marketing tools you should use to grow your business.
This tool is free for basic features, but you need to pay a subscription if you want access to advanced features. HubSpot has several tools to help you grow at your business. From popup forms to livechat software, the tool has everything to analyse your visitor’s behaviour.
The tool also aims at helping you grow traffic, convert leads and increase ROI. HubSpot is all in one marketing software. Therefore it is the first choice for every entrepreneur. Whether you are a start-up or a well-established company, you may need this software at any stage of your business.
Trello is a content management tool that helps entrepreneurs brainstorm ideas and strategies for providing content relevant to the target audience. You do not need to take the headache of publishing your every piece of content. You can schedule your blog posts for publications.
You can create cards to include notes, set deadlines and assign topics to every team. It facilitates collaboration. You will have more clarity on the project with Trello.
Google Analytics is a free tool, and perhaps this will be the most basic and essential tool for your digital marketing strategy. Google Analytics will help make strategies to attract your users to the website.
You can track every action of your visitors. For instance:
- Which service page attracts them
- Where they spend most of the time
- Which page is underperforming
If you want to increase the traffic to your website, you need to evaluate what your users want. Google Analytics will also let you know what searches people are making.
Google AdWords is one of the most popular tools used for advertising. This tool hosts Google Keyword Planner. You will get a list of keywords people are using while making any query.
You must integrate the relevant keyword in your content so that your users can find you easily. Once you have an idea of which keywords are performing, you can improve your strategy to boost traffic to the website.
Google AdWords is an excellent way to run an ad on Google result pages for a specific query; for instance, very bad credit loansat lowest interest rates. Of course, you can generate organic traffic with SEO, but bidding on the keyword can help you appear at the top of the page and attract a lot of people.
Email marketing tools
Email marketing tools are going mainstream. You will need it to make your users more engaged with your brand. Nowadays, entrepreneurs are leaving no stone unturned to interact with their users, and email marketing is another step to do so.
- Common email marketing tools include but not limited to MailChimp, Getresponse, Aweber, Convertkit and mailerlite.
- These tools will allow you to build email campaigns.
- You can promote your product, service, new schemes, offers etc. to your audience.
- With email campaigns, you can interact with your users and tell them you are active.
The best tool to drive traffic to your website is social media marketing, but it requires a solid plan before you get it off the ground. Followerwonk tool helps improve your social media marketing strategy by digging into Twitter analytics data.
The tool will find Twitter bios and accounts to analyse based on different criteria, including location and optimise, by taking stock of what type of content performs best.
The bottom line
You must invest in digital marketing tools to grow your business. Contrary to traditional marketing, it is an affordable method to earn a massive amount of revenues. Most of these tools will cost you a few pounds. If you want to make the most of the software, you will have to pay for advanced features. If your budget does not allow paying for them outright, you can take out instant cash loans.
Guest Post by jasmine watson