It’s Time to Start Using More Video/Motion Creative in Your Marketing

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Marketing is the base of any business. With the advancement in technology, marketing methods have changed considerably. You can’t miss out on the new marketing techniques. One of the latest marketing strategies is motion or video creative marketing. Earlier, for a video ad, you have to pay a decent amount to the video creators. In addition to that, you have to pay the broadcasters.

But now you can create an ad using a smartphone and your creativity. In this stiff competition, your ad can get lost. To make it stand out you should incorporate motion in the ads. Using videos, motion graphics, and animation can take your marketing game to the next level. The views on video content are very high and they won’t stop growing. In this Guest Post, we will discuss how you can start with video marketing.

Better Connection With The Audience

Images can speak a lot but adding a video will increase the impact by ten times. Motion is more realistic, it can give life to an advertisement. This is not possible with a static image. It adds emotions to the content. This will encourage the audience to connect with you on an emotional level. They will understand the idea behind your brand.

You can make them a part of your vision. Creative video content will also seek their attention towards the services offered by you. The motion will not just attract the users but it will fascinate them to stay. A successful website is not about traffic but is about the time spent by the user. 

Be An Attention Seeker

The average time a person can give attention to something is 8 seconds. This is a very small amount of time. 8 seconds can pass just like that. But this is human behavior. Hence to grasp someone’s attention you have to create an impactful advertisement.

Videos can help you out in this situation. A person watching a video will give its attention for 2 minutes. In comparison to 8 seconds, it is beyond infinity. Using video can help you get tons of attention from the audience. You can provide the information through videos to make it enjoyable for them. 

Guide Your Customer

The website is full of content. Customers might feel lost in such a website, and they will eventually leave. Therefore it’s important to keep guiding your audience. But guidance should work as a help, not a hindrance. You can use motion along with CTAs to show the direction. Keep the motion visuals as simple as possible. You don’t have to be too creative here. But when your CTAs don’t work the way you want them to, then you have to push the audience in the desired direction. 

You Can Give More Information

A motion or video is not just a way to make your website appealing. It can also be used to provide as much information as you can. Facebook allows only 20 percent ad space. This way you are restricted to provide only limited information. Your marketing campaign will go in vain. But motion gives us the freedom to provide more information.

Adding graphics, GIFs, or videos can help you with this. This can give a boost to your online campaigns. Mic the static images with videos and you will be showing your content regularly. This will enhance the click-through and conversion rate. 

Add Value To Your Content

Quality is always better than quantity. If you have content in bulk but it doesn’t have the quality then it’s useless. Your content must offer sustainable value. The audience wants to see facts rather than data and opinion. Motion allows you to break down data into a story and makes it appealing for the users.

Showcasing all the value you offer through a video can be more impactful. Adding value to the content will also help you to rank higher in the search engine. As your content will be valuable it will attract more consumers. This will result in a higher click-through rate and eventually, your page will rank higher. Motion content can also double the conversion rate. 

Select The Perfect Video ad For Your Business

Every business has its specific requirements. An ad working substantially well for one business can be a failure for the other. Hence it is a hectic yet important task to select the perfect video ad campaign for your business. Some general ideas can work for all. But these ideas also require some specifications.

A video ad that is not in accordance with your business can result in a loss of time and money. You should hire a professional team to figure out the perfect campaign for you. You can search digital marketing agency near me to hire a company. Here are three types of ad campaigns that can help you to decide the perfect one for you. 

Slideshow

A simple slideshow ad is a basic ad. You have to keep it as simple as possible. You don’t have to shoot a video for it. Just selected the major points your video will revolve around. These points can be anything related to your business or services. Then search the images that can be used to demonstrate those points. That’s it, your slideshow ad is ready to go. These ads are simple but very effective. 

Short Commercial

If you want to add more information to your commercial then go for a short commercial. These are shot live and with some actors. Live footage tends to deliver the idea in a much better way. You can create a short story that will be related to your content. This one is a bit costly but will give you sure results. 

Long Commercial

Through this ad, you can target the audience with multiple key points. This is similar to the short commercial but it has more content. You can shoot a video and also add some humor to it. The investment in this one is slightly higher than the other options. But the results are what we want. It performed better than any of the options. So if you have the budget you can select this type for the best results. 

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Heeren Tanna

Heeren Tanna, a Digital Marketing Consultant, Trainer and Speaker with more than a decade of experience working at prominent global companies, startups and small/mid-size companies.