“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.”Jeff Bezos, CEO at Amazon.com
Social media has become essential for marketers to adapt to. From website to outdoor advertisements, all marketing touchpoints enhance the coverage with different social media channels. With the rising population on Facebook and Instagram, there are many more marketing possibilities to take your brand a level higher.
With over 90% of the Millenials, 70% of Gen X and almost 50 % of the baby boomers making their presence on social media platforms, what else can be the best idea to give your marketing a worthy boom!
Instagram and Facebook have brought in new features for marketers and brands to explore new dimensions of exposure with audience targeting based on age and professions.
So, this article is to give you a brief idea about integrating social media on website
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There are several ways to usefully integrate social media on websites, giving you additional advantages. Here are some of the basic, yet impactful strategies to do the same.
On an e-commerce website, social share plugins can be placed on product pages. It encourages users to share the product on their timeline depending on their preferences. These social share plugins help make a social presence and begin a conversation regarding the product on different social media platforms.
By adding social buttons on product pages, an e-commerce store could get vast exposure. It allows the website visitors to share the product page among their circles on various social media channels.
Make sure to use the right and limited social buttons on product pages, without ruining the user interface and web design. Facebook, Twitter, and Instagram are the most used social share plugins on the product pages of e-commerce websites. Plugging in important social buttons on product pages brings in more website visits as the users would prefer to share the products.
Embedding social media feeds or a widget on your brand’s website is a very effective way to display the hashtag feed from various social media channels. With a widget to display a social wall on your website, you can showcase the content created and shared by the users and the brand on different social media platforms on a single screen. A social media wall allows you to collect, curate, and display the social content in a creative and attractive style on your website.
The social wall widget from Taggbox offers a variety of impactful features for brands and marketers. With amazing functionalities and including real-time feed sync and update, impressive themes and responsive designs, content filtering options, and instant support, the widget becomes easier to install and convenient to use.
Having a social wall on the website makes the user interface more impressive and engaging. A person spends an average time of 2 hours 22 minutes a day on social media and messaging networks. The way users would scroll on their social media feeds, the same would be their experience seeing the social wall. It helps minimize the bounce rates and brings them closer to the point of purchase by displaying the UGC from happy customers.
Comment sections on a website are a perfect space to encourage conversation by letting users interact with each other. It can help you build a community by kick-starting authentic communication, which would help them share reliable information and gain trust in the brand.
By integrating social media-based commenting systems, like Facebook comments or Disqus, the website visitors can put up questions in their minds and existing customers can answer them. Social conversations would build up engaging conversations to increase the dwell time on the website.
These social commenting systems firstly ask the user to connect with either of their social profiles to start a conversation. There are options for the website admin team to moderate the comments and its reply if it’s irrelevant. With such options, you can keep your website clean from profane content.
Being a marketer in a digitally savvy world, stepping up your marketing game with a perfect blend of social media and UGC would help your brand grow with wide exposure. Integrating social media on websites is an excellent idea to bring up user engagement on your website.
Now, you know the easiest and best ways to integrate social media on your website for enhancing user interaction. Analyze the tools according to your brand and its products/services to check the compatibility of every tool. UGC being in trend, embedding a social wall on your website would be the best way to utilize the power of social media.