Writing an effective email newsletter is quite easy once you get the hang of it. The first thing you should know is what your first newsletter will be. Many companies start by telling readers what to expect and to make them excited for the next one.
This is done by always writing something important while leaving something more important out. A good example is by telling your subscribers about the benefits of your newsletter. Then, you should announce that there will be a surprise for them in the next one. Make sure you have something prepared.
Before you send out your first newsletter, here are a few tips:
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1. Target your audience properly.
This one is very important because most companies send newsletters to everyone. While this can yield more results, it doesn’t guarantee any conversions. Here’s a secret that not many people know about. When getting leads, make sure to get the profile, such as location, gender, and age.
Divide the list into demographics and send appropriate newsletters to each person. For example, do not send invites to an event in the United States if your subscriber is in the United Kingdom. They will simply delete your email and your future emails may be sent to the spam folder. Instead, for example, send a newsletter that is targeting people in the United States only and a different newsletter for people in other countries to attend a webinar.
2. Write an interesting subject title.
Effective subject titles may vary, but there are several important components that must be addressed:
- First, do not use baseless clickbait subjects. People hate being manipulated into reading something they don’t want. Instead, tell them what to expect, while using clickbait language.
- Next, never threaten the subscribers by telling them they will e.g. lose money, fail, never get clients, etc. I’ve received emails like this and it is not only annoying, but quite offensive at times.
- Lastly, use emotional language. You can search for these words, but some examples include: powerful, eye-opening, impressive, etc.
3. Add a call to action that cannot be ignored.
Call to actions are exactly what they are. However, you should create one that gives exact instructions in three or four words. It should be something that the reader can do and won’t waste any of their time. Test out different CTAs and see what works.
Newsletters are not blogs. You should be direct about what you want to say, sell, or have your subscribers do. Most newsletters won’t be fully read if the content is too long. An exception would be if you are sending out exclusive and unique articles that the subscriber needs.
Rather than putting it all on your newsletter, make sure that the result is that the reader will visit your website and perform an action or at least stay long enough to reduce your bounce rate. The right way to do this is to link to the direct content that you want them to engage with. Do not link to your homepage, where they will have to find the information themselves.
Using these tips, we hope you can gain enough attention and leads for your newsletter to become the marketing success it is meant to be.