Heeren Tanna's Digital Marketing Blog

Marketing in the technology sector is evolving and software companies need to align themselves accordingly if they want to expand their customer base. You might know that the B2C sector offers top-notch customer services to woo people to buy their products. And therefore, customers have become habitual of receiving outstanding…

From smartphones to smart TVs, the internet has penetrated every aspect of life, which means an increased number of consumers are constantly online. To maximize opportunity, businesses are investing in digital transformation, and Digital Marketing Consultants are helping them do it.  Digitization helps brands and businesses to reach out to…

Social media platforms like Instagram and Facebook dominate the communication gateway to consumers. They help artists and businesses connect with the mass audience. You can showcase your skills and attract attention as half of the global population uses some form of social media.  One of the most effective ways of…

SEO or Search Engine Optimization is the practice of optimizing a website for google ranking.  It is important for businesses to implement SEO on their websites to ensure they are visible to potential customers.  SEO helps to improve website visibility and organic search results, which can lead to an increase…

Listen to this article What do you think, Facebook is no longer innovative after introducing so many new applications and other social media. You might be getting wrong because still Facebook has two billion monthly active users who are using Facebook. Those users are not only using Facebook for entertainment…

Listen to this article A conversion funnel is responsible for the success of your business website. You need to make it smooth to give a quality user experience. So, having an effective enterprise WordPress development plan can be beneficial for you.  WordPress is a popular platform. It helps to make…

Listen to this article Seeing your website not gaining prominence can be pestering at times. “How to boost my blog traffic and retain online presence?” is a perplexing query.  In this competitive era, leading business enterprises understand the need to edge their brand out and keep up with the masses….

The ever-changing algorithm has been frustrating marketers and SEO specialists for generations. However, the benefits of ranking number one on Google and other search engines make it more than worth it.  Despite the fluctuations in algorithms, there is one apparent signal: videos are favored and will rank higher on the…

Google’s June 2021 core update is almost known to every digital marketer. With each update, markets remain in the dilemma of whether it will harm or benefit their business. Big fishes have not much to lose if they downgrade by the update. However, small businesses are more affected by such…

Lead generation is always a major concern for B2B and B2C businesses, irrespective of their size. Since they understand the importance of generating leads and their impact on the sales funnel, they invest in advanced tools and techniques so as to acquire high-quality leads. Various lead generation campaigns are held…

Do your blogs contain SEO-optimized content? Yes. Well, what about your website? 100%. And, SEO for your landing pages? Wait, what? This is exactly where business owners go wrong. The SEO optimization of landing pages is crucial to get a good amount of action takers to your page. Who will…

Digital marketing for Startups can help your business grow and all have their level of effectiveness; however, certain strategies are ideal for taking the first steps in developing your company in the digital world. Here’s a quick guide to digital marketing Strategies for Startups and small business can use: Email…

Marketing is the base of any business. With the advancement in technology, marketing methods have changed considerably. You can’t miss out on the new marketing techniques. One of the latest marketing strategies is motion or video creative marketing. Earlier, for a video ad, you have to pay a decent amount…

Leads are an essential element that fuels your marketing and sales goals. It is vital to procure quality leads that can be your future customers. But with so many lead generation strategies and methods, you cannot expect expertise in every different field. Here comes the role of hiring Inbound lead…

Beginning a business on the planet we live in today is definitely not a difficult interaction. Individuals can begin their startup venture utilizing a steady Wi-Fi association and respectable shrewd gadget. Nonetheless, they won’t figure out how to arrive at their objectives without following the greatest startup patterns. Shockingly, that…

A B2B business thrives on the leads and so lead generation forms an important part of the sales funnel. Although many companies prefer conducting the lead generation process within the house but the unparalleled benefits of outsourcing the task have caused a wave of migration of this important business process….

With new brands on the rise, customers are spoilt with choice for buying even the smallest of things. In that scenario, making your brand the preferred choice for all the customers becomes difficult. However, you can achieve that by keeping your existing customers satisfied and adopting excellent marketing techniques that…

With the arrival of the internet, not only the lives of the people but also the strategies of business have changed drastically. The most trending among everything are the social media platforms. They have become a part of our daily life and an important source to fuel lead generation services….

These days having a professional-looking powerful website is a necessary thing that everyone should have whoever started their new career. But due to its importance and popularity, competition in this field is increasing day by day. So having average skill in designing might not be enough to stand apart from…

Your blog posts are a valuable marketing tool that can be used differently many times over to reach new audiences. A great way to achieve that is to repurpose your existing blog posts into courses and webinars. That way, your inbound marketing strategy gets a powerful new upgrade that you…

Copywriting is an art that encourages the consumers to take action without sounding too persuasive. Essential for all businesses to nail, Copywriting needs to be punchy and attention seeking as it enables the consumers to interact with your brand. It helps gain leads and keep the readers captivated towards your…

Listen to this article What do you understand about ecommerce website? Any transaction that is conducted online or any kind of online business is referred to as e-commerce. Buying, selling and retailing things on the internet comes in e-commerce. Most of the services are provided online like transactions, funds, exchanging…

Many bloggers feel overwhelmed when dealing with statistics and thinking about coding. While analytics may feel like a nightmare, Google analytics is a simple platform that helps make measuring performance easier for bloggers. It is one of the most efficient and useful tools to track your blog and seek valuable…

If search engines such as Google and Yahoo don’t display your website on the first page, your potential customers won’t be able to know your existence. Better search engine visibility means better brand awareness and higher profits. It increases visits to your website and boosts your sales. But what if…

First known as the name in the early 2000s, digital marketing was actually a very long time coming. Guglielmo Marconi In 1896 he became the first person to show “public transmission of wireless signs.” If you are wondering what digital marketing is… it is advertising that is delivered through digital channels? These…

Optimizing your website for conversion is essential in ensuring your website’s success. Having a website that looks “pretty” isn’t enough to cut it these days. Your website should effectively combine both Search Engine Optimization (SEO) and Conversion Rate Optimization (CRO) to attract more traffic and convert more customers. Even if…

Many small business owners are reluctant to start a blog. They look at what they do and assume it is not glamorous enough to blog about. However, every type of industry has its audience—the only real trick is to know how to connect the two. Creating a blog for your…

Are you looking for the eCommerce themes? If yes then you will certainly have fun but there are too many themes available which can be a headache for a newbie. There are tons of designs that come and go, developers design the theme by keeping in mind features, looks, and…

Remote work is an increasingly popular opportunity for today’s digital employees. As cloud-based solutions emerge, giving people more freedom to work from anywhere, you don’t necessarily need to be in an office to be an effective digital marketer. Unfortunately, while remote employees can be just as productive and efficient as…

Business marketing uses online marketing these days, as B2C marketing has gained fantabulous results through digital marketing methods. B2B marketing does not use digital marketing concepts in-depth at previous times. Still, now the experts recommend implementing modern digital marketing techniques to gain the brand reach and increase the sales leads. …

Listen to this article Whether you are an industry owner, service provider, small business owner, or entrepreneur, the online website is the only source for your online business revenue. Hence, it needs to be designed professionally and carefully. Your industry or business may have different marketing methods and strategies, but…

Digital Marketing is an effective tool for driving top-of-funnel web traffic to future sales and customers. Without ecommerce digital marketing approaches, no online brands and businesses can become successful today or participate in the highest-trafficked pitches. Make a habit of using a well-planned and well-organized ecommerce digital marketing strategy in…

Email marketing has long proven itself to be an effective tactic. Successful campaigns engage users and result in the growth of the company’s turnovers. Yet how do you put together those campaigns and messages that will be effective? In this article, we’ll share 10 email marketing recommendations that’ll help to…

The article talks about how Digital Marketing began. How the concept and digital marketing practice did came into existence. From the first search engine Archie to Google the article talks of the journey. If you’re reading this blog, I’m sure you’ve got an idea about whatDigital Marketing is. Here’s an easy break…

Building a good product/ service is not enough unless you help people connect to your brand. Marketing has evolved through lengths and breadths in the past decade. With ever-growing competition and digitization, it has become even more difficult to reach out to your target audience in a jiffy. Nowadays, consumers…

During a pandemic, people are only concerned about their health, life, and economic survival. Many businesses are affected and some may even close indefinitely. The talk of economic collapse has left people on the back seat thinking there is nothing much they can do. However, it is the best time…

Mobile apps play a major role in today’s technological world. From physically visiting the stores to ordering online through the website to ordering on the mobile app, the relationship between customers and businesses has changed with the advancement in technology. Just about every person owns a smartphone and prefers to…

Email subject lines can make or break your email campaign efforts. They are the first thing that the reader sees, and they determine whether the reader will open or ignore your email. Most people still use email. Based on statistics from recent years, a single person receives around 90 emails…

YouTube says more than two billion logged-in users visit their platform every month. That’s almost one-third of the Internet. https://www.youtube.com/about/press/ Clearly, there are countless opportunities for marketers and brand managers looking to promote their products, services, and brands on YouTube. But, there’s a ton of competition too. Even if you…

At the turn of the millennium, more and more business owners have discovered that they need to adapt to the digital age to ensure the continued success of their brick-and-mortar companies and stores. The digital age excludes no man or woman, no matter how well-adapted or not they are to…

Around 60% of free users visit your service and product only once and never come back. As a rule, the problem is the same: people see no value in your product. This means that you not only need to increase traffic to your website but also convert visitors into paying…

The best digital marketing tools are HubSpot, Google Analytics, Google AdWords, Trello and Followerwonk.

Everyone is looking for the best WordPress SEO Plugins and tools for his website. Because the search engines are major source of traffic to your website, you need to optimize your website to rank high in the search results grow your brand significantly. This is the point where SEO WordPress…

Search Engine Optimization (SEO) has always been a low hanging fruit that online businesses often fail to use in their favor. Without proper SEO, you can’t rank higher than your competitor in the Google search engine result page (SERP).  But what should be the right approach? Unlike any other website,…

The evolution of the digital world has meant that the world of a digital marketing company is constantly changing and that is if marketers want to offer the best services to advertisers, help them achieve their business objectives and meet their real needs, they must adapt to the transformation of…

Search Engine Optimization or SEO is one of the innovative ways to develop a website. It helps to increase a more extensive reach of audience and provide a higher percentage of website visits from any Internet users. For the business world, the use of SEO is an excellent way of…

“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” Jeff Bezos, CEO at Amazon.com Social media has become essential for marketers to adapt to. From website to outdoor advertisements, all…

Are you aware of that? YouTube is not only the widest reach video platform in the world, but also the second largest search engine after Google. In today’s basic article, we will introduce you to the most important ranking factors and give tips on how to optimize your videos and…

In recent times, we might have come across many claiming that Facebook Live is dying, adding that it is no longer an ideal platform for marketers. Fine. Ask those people to show you a platform that has surpassed Facebook in terms of the user base for which they could only…

Undoubtedly, Google loves changes and transformations. Google is also more than fond of changing and updating the algorithm of SEO, every now and then. Talking facts, after a year or so, there might be a possibility of around 500 and more changes. As we know that SEO is referred to…

Writing an effective email newsletter is quite easy once you get the hang of it. The first thing you should know is what your first newsletter will be. Many companies start by telling readers what to expect and to make them excited for the next one. This is done by…

Job seeking has grown more complex with the invention of technology due to the invention of online platforms for networking and communication. LinkedIn is a social media platform where professionals can make their portfolio and seeks jobs through online networking. A LinkedIn profile is, therefore, vital as it is similar to…

While looking for a good quality website hosting providing service, you need to keep a number of things in mind. With a dedicated service provider you will be able to rent a complete server only for your own use. This means that the enterprise that you will hire will be…

Want to protect yourself and your blog from all the legal complications? need to understand what to do if your blog content is scraped? If you’re having similar queries and need to be told however you’ll be able to defend your log legally then you’re at the correct spot. Legal…

The cloud is changing everything. From its effect on our personal lives, bringing greater convenience and interconnectivity than we’ve ever known, to its influence on the realm of business in the form of reduced risk and greater control, its advantages are clear and multi-faceted. But how has the rise of…

A new world record was set in September 2014 where nearly 12,091 people attended the largest webinar hosted by Glavbukh in Russia. Could you imagine that? The figure that has been reaching the surprising number is that you can understand the importance of the word “webinar”. In the developing years,…

Are you an interior designer? Do you want to promote your business online? Let’s get started with the 5 easiest search engine optimization tips that can grow your Interior Design business.

Better internet connections, transportation, and logistics solutions have contributed to a better ecommerce expertise to the purpose that ecommerce retail sales are expected to earn up to $4.058 billion by 2020. This represents virtually 3x the expansion than in 2015 and accounts for fourteen.6% of all shopper retail defrayal. As…

As anyone who writes code for a residing will inform you, web development is hard. The evolution of browsers and gadgets to build for, alongside the languages and frameworks to build with, has left developers with extra of an assignment than ever before. Given that the wide variety of assets…

On-page SEO is a HUGE factor for search engine optimisation. It refers to the practice of optimizing individual pages of a website in order to rank higher on search engines like Google. Let me guess: You have read all the SEO guides out there. Tried mastering all search engine ranking…

Hi, I’m Heeren. I’ve been blogging for 10 years now and ive created this guide to explain you how to start a blog the easy way without any technical experience.So, Let’s get started. What is Blogging Blog, in simple terms is an online diary or journal, and blogging is writing…

A few years ago, in 2008 i saw a Hindi movie called Heroes, which was about Two film academy students, Ali and Sameer, must make a movie in order to graduate. They choose to create a documentary illustrating reasons not to join the Indian Armed Forces and go on a…

Securing your wordpress login page cannot be achieved by any one particular approach, however there are some useful steps by which you can secure your wordpress login page. After making a website, a site owner become worry about his/her website security. When you install wordpress in your site, you need first…

A video is an important asset when it comes to developing your brand’s proposition. Video explains your brand at the core, attracting customers while giving informative experience. A report by Wyzowl states that 97 percent of businesses have experienced high user comprehension through videos. Moreover, Cisco predicts that videos will…

Writing is a continuous process – it cannot be perfected. Everything you write can be written in multiple ways – and all of which might be correct, and relay the exact same message. The one thing, though, that you need to be cautious of while writing content of any form,…

Content is a social object. By that I mean it is defined by what people want and how they interact, not the other way around. Content can take many forms. Often, it’s narrowed down to the types of content we immediately think of such as a blog post, a paper,…

We are familiar with website hosting. Because, we know that all contents of our website are stored here. There are huge numbers of hosting providers or companies in the world. Many of them are not enough qualified. Their services and servers quality are really poor. But, you may fall into…

Really, if you don’t have a solid digital marketing strategy then your business is in trouble. Mostly hiring a Digital Marketing Consultant will create an impact on your businesses. It’s necessary for your business to compete with your competitors in the 21 century. Basically, digital marketing is an umbrella term…

Choosing a domain is the first step to create a blog or website. Without buying a domain name you can’t build your own website. Though in some website you can create a free blog , but that is not actually belongs to you. They may removed your free website within a minute…

No doubt, Social Media plays an important role in making greater marketing strategy. Social Media is booming nowadays with engaging most people all over the world and it really makes simple to promote business in such a vast platform. But somehow it’s difficult to engage new customers and differentiate from…

Twitter is the most powerful microblogging service and so is Firefox among browser category. Without jumping to other sites, twitter extensions listed below allow you to post tweets, pictures, follow or unfollow friends, filter spam tweets, and much more. Below is the list of twitter addons for firefox browser that enhance twitter functionality for twitter addicts.  …

Did you know  there are many apps on android play store that can help you in making money in your spare time? Let’s be honest, We all spend hours of time on your smartphone. So wouldnt it be great if we can make a little cash between checking your email…

Marketing on the Net includes on-line advertising to reach out to potential customers. It requires imagination like creating, advancement and technical aspects like marketing and marketing. Affiliate marketing, e-mail marketing, online search engine marketing and interactive marketing are all different facets of Internet marketing. It also includes sales, public relations,…

Search engine optimization (SEO) ought to be thought about as an important aspect of any Internet marketing strategy. This is important since there is a lot which could be obtained from SEO in regards to Web marketing and marketing. Failure to optimize your site for search engines can lead to…

WordPress has a largest community related to it. Every day we are having new themes & plugins. Currently, It is using the modern technology into these themes, from the normal themes to responsive as well as HTML5 theme. We need to be sure that we are using the newest pattern…

If you are about to embark on a new website design or thinking of redesigning your existing one, the chances are it will be a major investment for your business. So it is important to get it right. Taking the time to write a proper web design brief will save…

As the end of 2017 approaches you may be thinking about what you would like to achieve from marketing your small business in 2018. Keeping up to date with the latest digital trends will enable to you to plan early and retain a competitive advantage for 2018 and beyond! We…

If we were to ask you to find out what time Home Depot opens tomorrow, the best local restaurant, or the phone number of a local plumber, we are willing to bet the first thing you do is conduct a Google search. However you may feel about it, there are…

The process of choosing and implementing  keywords and keyword phrases as they relate to your website or blog is called on search engine optimization or SEO, for short. What this involves is a combination of fine tuning your content, HTM, Naming images, your META tags and a internal link building…

If there’s one fact about making money online it’s this: You need traffic. A steady flow of traffic is essential to making money online simply because if no one goes to your site, no one sees your offer. And while its true that it takes money to make money, it…

A website owner is always desire to enhance the number of visitors for his website. To obtain the desire outcomes, different kinds of techniques and SEO software has been utilized by Professional SEO companies or consultants. Do we ever have enough visitors to our sites? Driving traffic to your blog…

The title of this article is not meant to be sarcastic. It is to grab your attention and explain a problem that runs rampant on many ecommerce web sites. It could easily be your #1 sales promotion problem. When I visit a web page, there is nothing worse than to…

Did someone ell you that there is no money to be made in web design? Let me assure you millions of web designers worldwide are indeed making a nice living developing websites for their clients. Many are providing this service from the comfort of their own homes and they work…

For most web designers the month of December is the slowest month of the year. This is especially true during the last two weeks of the year when most folks are holiday shopping and attending parties. The good news is that you can effectively use this time to organize yourself…

Your new blog is set up, and it has a fabulous looking design. It’s time to start getting a lot of traffic and make sales. Here’s where things get tough, and people quit. Registering your domain name was easy Setting up your website was easy. Maybe you did that in…

Blogging is a concept that started in late 90s. It used to be a way to comment an existing webpage, an opportunity for visitors and readers to react or voice out one’s opinion on the said page. What started as a single-sentence commentary has evolved into pages of personal take…

It is a easy task to create a blog. But it is really hard to build a site with good traffic. If you write posts in your blog regularly, but those will not be visited by visitors, Then, your posts haven’t any value. To be successful  in blogging, you must have a…

Any government procedure needs a proofs of documents. Without proof not a single task gets completed. We know this very well and came with list of documents required for GST enrolment in india. Once you get your GST Provisional Id, you will have to register your GST application on https://gst,gov.in. For…

So you already VAT/TIN registered dealer or Accountant and you want to know where is GST Provisional ID of your application. Then you are at right place. Here I am going to share a complete series of guidelines for enrolment of GST for existing dealers. Government of India has started GST…

There are many ways to keep your blog popular and at the top of the rankings. One of the simplest ways is to add new posts every day. This will keep people interested and clicking on your blog. One of the ways rankings are established is by the number of…