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Lisa Michaels

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Lisa Michaels is a freelance writer, editor, and a thriving content marketing consultant from Portland. Being self-employed, she does her best to stay on top of the current trends in business and tech. Feel free to connect with her on Twitter @LisaBMichaels .

Your blog posts are a valuable marketing tool that can be used differently many times over to reach new audiences. A great way to achieve that is to repurpose your existing blog posts into courses and webinars. That way, your inbound marketing strategy gets a powerful new upgrade that you don’t have to develop from scratch. It is a very effective method for attracting customers. Outgrow has reported that 20 to 40 percent of webinar…

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