Torrey Tayenaka

Torrey Tayenaka is the co-founder and CEO at Sparkhouse, an Orange County based video production agency. He is often asked to contribute expertise in publications like Entrepreneur, Single Grain and Forbes. Sparkhouse is known for transforming video marketing and advertising into real conversations.Rather than hitting the consumer over the head with blatant ads, Sparkhouse creates interesting, entertaining and useful videos that enrich the lives of his clients’ customers. In addition to Sparkhouse, Torrey has also founded the companies Eva Smart Shower, Litehouse & Forge54.

The ever-changing algorithm has been frustrating marketers and SEO specialists for generations. However, the benefits of ranking number one on Google and other search engines make it more than worth it. Despite the fluctuations in algorithms, there is one apparent signal: videos are favored and will rank higher on the search engine results page. But why is video so important for SEO in 2021? And, more importantly, how do you optimize a video for SEO? …

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