“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” Jeff Bezos, CEO at Amazon.com Social media has become essential for marketers to adapt to. From website to outdoor advertisements, all marketing touchpoints enhance the coverage with different social media channels. With the rising population on Facebook and Instagram, there are many more marketing possibilities to…