Lead generation is always a major concern for B2B and B2C businesses, irrespective of their size. Since they understand the importance of generating leads and their impact on the sales funnel, they invest in advanced tools and techniques so as to acquire high-quality leads. Various lead generation ...

A B2B business thrives on the leads and so lead generation forms an important part of the sales funnel. Although many companies prefer conducting the lead generation process within the house but the unparalleled benefits of outsourcing the task have caused a wave of migration of this important ...