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The article talks about how Digital Marketing began. How the concept and digital marketing practice did came into existence. From the first search engine Archie to Google the article talks of the journey. If you’re reading this blog, I’m sure you’ve got an idea about whatDigital ...

Marketing has evolved through lengths and breadths in the past decade. With ever-growing competition and digitization, it has become even more difficult to reach out to your target audience in a jiffy. Nowadays, consumers have n number of options to choose from. Right from buying a ...

During a pandemic, people are only concerned about their health, life, and economic survival. Many businesses are affected and some may even close indefinitely. The talk of economic collapse has left people on the back seat thinking there is nothing much they can do. However, it is the best time ...

Mobile apps play a major role in today’s technological world. From physically visiting the stores to ordering online through the website to ordering on the mobile app, the relationship between customers and businesses has changed with the advancement in technology. Just about every person owns a ...

Email subject lines can make or break your email campaign efforts. They are the first thing that the reader sees, and they determine whether the reader will open or ignore your email. Most people still use email. Based on statistics from recent years, a single person receives around 90 emails a ...

YouTube says more than two billion logged-in users visit their platform every month. That’s almost one-third of the Internet. https://www.youtube.com/about/press/ Clearly, there are countless opportunities for marketers and brand managers looking to promote their products, services, and brands ...

At the turn of the millennium, more and more business owners have discovered that they need to adapt to the digital age to ensure the continued success of their brick-and-mortar companies and stores. The digital age excludes no man or woman, no matter how well-adapted or not they are to emerging ...

Around 60% of free users visit your service and product only once and never come back. As a rule, the problem is the same: people see no value in your product. This means that you not only need to increase traffic to your website but also convert visitors into paying customers and keep them ...

The best digital marketing tools are HubSpot, Google Analytics, Google AdWords, Trello and Followerwonk.